What is a Small World?

How does one break out and benefit from more exposure?

Robert Carlson

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“Of all the gin joints, in all the towns, in all the world, she walks into mine.” ~ Rick Blaine referring to Ilsa Lund, Casablanca.

Rick ruminates about how the beautiful woman, Ilsa Lund, happened to walk into his life when she walked into Rick’s Café Américain. Rick’s place is a small world. While there may by thousands of gin joints in all the towns and in this world, there would be only two or three such places in the town of Casablanca, Morocco. Her chances would be quite great especially since she needed to escape and he was noted as the person who could make it happen.

Sun rise behind the wires
Sunrise in California

The concept of a small world is equally applied to the exposure a single person gets in a crowd of similar people. In the attendance crowd at a venue such as the historic gathering at Woodstock where upwards of 500,000 gathered for three days or the 80K crowd at Coachella there will be those who came for one particular reason or performance or another. All together they comprise a population of music lovers who have the time, money and inclination to venture out to the venues and experience the festivities. On one hand, the crowd seems to be highly similar but as opposed to the whole US population. On the other, within the crowd there are smaller pockets of interest in specific performers. The larger venue is the driving factor in getting all the diverse interests together.

The people there are members of groups who arrived together and constitute a pod of concert goers. Each of these pods can be thought of as a small world with similar interests. Collectively, they make up the Universe.

How this all applied to Twitter and product marketing is this. If each pods of attendees were the only ones to arrive, the concert would be a bust. If they did not communicate one pod to others there would be far less exposure to the venue. In the small world of NFT photographers and artists, we each are all disconnected pods. What is needed is: connection.

A shill-account on Twitter can promise to Tweet a person’s content to their randomly accumulated followers and the artist will make sales. The question is just how many of those followers they claim to have are really interested in what you as a photographer…

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Robert Carlson

Robert Carlson is a writer & photographer who has been active since the mid-1960s. His writing spans many genre & can be found in venues across the Internets.