Three Word Messages

Keep it Simple

It is fortunate that the American public has a short attention span. If you want an idea to persist it must be reiterated over and over lest a thousand competing messages displaces it. Propagandists know this nature very well. Message mavens know to that three magic words are all that can be successfully conveyed at any one time. “Where’ the beef?” became a viral catch phrase long before things going viral was even a thing. Millions of people still recall Carl Sagen saying “billions and billions” even if they don’t remember or ever knew who Sagen was. Google capitalized…

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Robert Carlson

Robert Carlson

138 Followers

Robert Carlson is a writer & photographer who has been active since the mid-1960s. His writing spans many genre & can be found in venues across the Internets.